Thursday, April 4, 2013

Dear Karnataka BJP Campaigner, Read This First...

It's exactly 1 month from now, for the voting morning in Karnataka.

So many of you are supporting BJP and many of you are thinking it is a gone case for BJP in 2013. This letter is for those who support BJP, but are low on morale on how to tackle so much negative publicity about BJP's internal bickering since 2008. Even if you have written off BJP from 2013 polls, read this, so that you have an idea of what really was the case when it comes to positive development in Karnataka. This letter is not a manifesto or 200 page PDF, but just gives you enough information to research further. But more importantly, will help you realize that BJP government in Karnataka between 2008 and 2013, was not at all bad.. in fact, it was one of the best development period the state has seen in a long time!

If you are a person interested in campaigning or commenting about political events at the state, use these twelve strategies. I am giving them out openly, so that you rivals can also read and slow down a bit on negative publicity :)

Strategy 1: Talk about Public Transport a lot: 

BMTC Main Bus Stand - Bengaluru {Pic: Skyscrapercity}
Easily Karnataka has one of the best, if not THE best bus service today. Amazingly useful & successful tries in public transport. International UITP-ITF award for the best innovation in public transport. The list of awards runs into pages! 10,229 new buses added to fleet, 93 new bus stations with all amenities were constructed. Dozens of crispy clean TTMCs are in place. The number of underpasses and fly overs built for traffic congestion removal are phenomenal. Alternative fuel usage in more than 2000 buses won the Golden Peacock Eco-Innovation award. Mention Bus day's great success which other cities have started copying now. Talk extensively about environmental projects in commercial establishment to reach out to the middle class Eco conscious voter.

Catch: KSRTC and BMTC were always "good" some will say. Show them the balance sheets and how they turned profitable big time during BJP rule.

Strategy 2: Connect with the Computer Literate:

e and m governance successes in Karnataka. {Pic: Medianama}

Talk lots of numbers about the awards and rewards for the e-governance projects. The national e-governance award for introducing Panchatantra software is a starting point. In the knowledge capital of India, Bengaluru, you need to connect with people who understand software. So e and m governance details, that too the unique aspects in India, must he highlighted.

BJP has given great governance, because the citizen guarantee time scheme, "Sakala" has processed more than 1,50,00,000 applications ON time! India's BEST government response guaranteed scheme! Every speech in every district must cover this.

Catch: "What's new here? Many states have it" they might say. Question them to show a Sakala equivalent in any state today, at that level of success.

 Strategy 3: Highlight the Rural Project Successes:

Talk about rural projects, in simple language that people understand in. For instance, campaign in the key North Karnataka districts should focus on the local awards & rewards: Dharwad, Belagavi & Gulbarga districts received the national awards for successful implementation of NREGA Program. Give credit to the center, but also show that implementation matters.

No government in India, in ANY state, had the courage to bring out a separate Agricultural Budget for the farmers since 1950. This commitment of BJP for the farmers' welfare made sure that 'Jai Kisan' was not just a mere slogan. 10s of 1000s of crores of real money in useful projects like organic farming.

Catch: Some old events like Farmer shooting, or floods, or droughts will be brought up. Just compare farmer issues of neighbours, particularly Maharashtra after that state's massive irrigation scam induced drought. 

Strategy 4: Metro, Metro and Metro:
Namma Metro with Vidhana Soudha in background. {Pic: IOSMW}

Highlight the Metro project as a separate topic. Bengaluru's Namma Metro is a success story very different from any urban train project in India. Unlike the Kolkata and Dilli projects, this was very much a state government effort, with less than half of support from the center. Compare Bengaluru with Mumbai & Hyderabad. The Metro train project planned at almost at the same time for all the three cities, but the latter two cities are still "building". That's purely because of Congress' misrule in Maharashtra and Andhra Pradesh. Bengaluru is almost ready with the next phases being inaugurated, while the other two cities are no-where closer to the first phase! Here highlight that work speed during BJP governance.

Catch: This had UPA's money. This was SM Krishna's time start etc. etc. But ask them, why Mumbai and Hyderabad failed so badly? Ask them what was Metro's percentage completion in 2008 when BJP came to power in Karnataka?

Strategy 5: Expose Congress and Others:

SR Hiremath exposing Mining Loot by  Congress. {Pic: Bharat NC}

Do not succumb to paid media's targeting of BJP. Talk about the details presented in the Supreme Court and other places, by the famous anti-corruption crusader SR Hiremath. Unlike the biased Santosh Hegde, Hiremath has clearly exposed that SM Krishna of Congress was the grand daddy of illegal mining. He has then declared a battle against the senior Congress leader DK Shivakumar's illegal mining exports. Also, bring in JDS' mining black phase involving HD Kumaraswamy. While Congress and paid media jumped on 'Yeddy-Reddy', they never told the people that Janardhana Reddy confessed to CBI of financing the late Congress CM of Andhra Pradesh, YS Rajasekhara Reddy. Ask openly, what was Congress' relation with Reddy brothers in Andhra Pradesh? What was Brahmani industry all about? Why did YSR share stage with Reddy brothers offering them all assistance in AP? What relations Ballary's brothers have with now jailed Andhra CM's son Jagan Reddy?

Catch: Reddy brothers topic is always the hot topic for Congress. Show them some explosive details from my earlier blog in 2011 ->

Strategy 6: Don't shy away from talking about Ballary, but show the current clean image of BJP:

Also, for those living in Yeddy-Reddy era. Both Yeddyurappa and Reddy are both non entities in BJP now. Also the so-called 'tainted' Ballary was Sonia Gandhi's first MP seat not so long ago. If Ballary had mine-mafia money, then ask who sponsored her election win there? Were there no mine barons campaigning for Congress?

Catch: Openly admit that BJP made some mistakes. Now look forward to 2013 and show them the current leadership starting with Shettar, Joshi, S Gowda etc. Compare with 3 CM period of Congress in early 1990s.

Strategy 7: It's the Economy, Stupid!

Two massive GIMs during BJP govt. {Pic: Skyscrapercity}

Budget: In 2007-08, the budget receipts in Karnataka were Rs.40762 crores. By 2013-14 the receipts grew to Rs.1,15,983 crores plus Rs.22,310 separate agriculture budget. That's a stellar 239% growth under BJP! When economy grows, everything else is taken care of. Why not highlight this systematically? The development expenditure increased in Karnataka from Rs. 27,009 crores in 2008-09 to Rs 77,383 crores in 2013-14. A whopping 186% increase. What else is more important for the state than development and substantial increase in the economy? Political bickering, however irritating it might be, should take a second seat in highlighting, when economy has such great news to talk about.

Catch: Implementation rate of GIM will be brought up. Show them nominal success rates of other states and the effect of mining ban on certain projects.

Strategy 8: Hit back on Congress' weak points:

Kureel's cartoon summing up "Porn" hypocrisy. {Pic: Indologygoa.WP}
About Congress' attack on BJP for 'porn' in the assembly, which finally got closed as a non-issue. How come BJP does not raise Abhishek Manu Singhvi's nationally talked about 'pants down in court premises' scandal? Why leave out ND 'DNA' Tiwari's Raj Bhavan episodes? Why not tell the voters about what kind of illustrative 'CD' sagas Rajasthan's Maderna has displayed? After all Singhvi & co are still the role models for that party :)

The same way, the so called secular Congress is planning to build a university for Muslims, with public tax money (unconstitutional most likely), that too under a mass murdering fanatic Tipu Sultan's name. Attack that totally communal votebank policy of Congress. And this party calls BJP "communal"? Expose them.

Why middle class is so confused about BJP? Because of the negative publicity. And who were the key players in that negative publicity? A self-proclaimed "Congressman" governor Bharadwaj who was infamous for protecting Bofors thieves, 'Bofors' Quatrocchi's son who lived in Bengaluru, SM Krishna's SIL who allegedly sponsored some rebel resort politics of BJP, the seriously biased Santosh Hegde whose junk mining report got flushed at Karnataka High Court and of course the media which only had an agenda against Yeddyurappa when he was the CM, but not against other ex-CMs. For instance, Congress and the so called 'Paid' media never told you that Jindal group that alleged bribed the ex-BJP CM BS Yeddyurappa, was owned by a famous Congress political family! Why downplay that very important point?

Catch: Don't be defensive trying to deny any BJP's misdoings. They did do mistakes. But contrast with the humungous scams of UPA lead Congress and the role models that exist in Congress, like Ibrahim (whose name was in a Rape FIR), Singhvi (see cartoon above) to name a few.

Strategy 9: Highlight the very good Law and Order:

Under the BJP rule, Karnataka had ZERO major riots. In fact there was not even a single riot that had more than 5 deaths. Compare that to Congress era when the 1991 anti-Tamil riots and the 1994 anti-Urdu riots saw dozens of deaths. Communal harmony and security for all citizen has been a total success under BJP. Did you see any Home Minister of India visiting the distant Asom and other NE states, to invite the panic stuck youth to return back to their state, after that SMS scare was engineered by malicious elements?

Talk about respect for the nation. BJP government gave respect to the soldiers of India, via the Martyrs Memorial. Gave 50% property tax relief to soldiers irrespective of state. These are the desh bhakti topics that need highlighting.

Catch: People will talk of Mangaluru incidents or Church attacks. Show them the incidents from SM Krishna's time. Show them how BJP acted swiftly here.

Strategy 10: Tell the people the mistakes of prior governments:

Congress & JDS simply blamed BJP for their earlier governments' faults. For instance the garbage crisis of 2012 was mainly  because Congress and JDS didn't follow Supreme Court deadlines during their rule. As a result, the minimum 2 KM 'no activity' near garbage dump got reduced to 0.5 KM, which then encouraged real estate mafia to put pressure against garbage dumps around the city. Also, when BBMP was expanded by absorbing all the Corporations of that time, no planning was put in place for a much bigger metro city's garbage disposals. BJP did a decent enough job, but could have done better.

Catch: No matter what you show, BBMP will be highlighted. But tell them the limitations of BBMP in a massive sized Bengaluru today. Show traffic, people and other growths from 2008 to 2013. Things can be better, but they are not as bad as made out.

Strategy 11: Talk about Power Handling:
National award for the Varahi implementation. {Pic: KarnatakaPower}

Karnataka also faced massive drought during some BJP years. But still, unlike the much worse situation in the neighbouring Congress ruled Maharashtra, BJP govt brought down the farmer suicides in Karnataka. From 956 between 2008-10 (more than 300 per year), to 38 in 2011 and single digit in 2012! That is an awesome achievement that should be highlighted and contrasted with neighbouring Congress ruled states. Similarly, explain the good-enough coverage of power situation in Karnataka, compared to Tamil Nadu or Andhra Pradesh. In Congress ruled AP for instance, 6000 units in textile, steel & ferro alloy sectors are closed over the past 18 months. 2,00,000 became jobless. All due to Congress government's power crisis mismanagement. In contrast, during the past 5 years, Rs.14,751 crores were invested in the power sector by BJP government in Karnataka. These will result in massive benefits down the line. Even when Raichur themal power plant did not get coal properly from the central Congress government, Karnataka did not run into any major power crisis. In fact, more industries came through during this period.

Catch: Rural power cut will be brought up. Show them average power given from central grid to Karnataka. Contrast with Tamil Nadu or Andhra Pradesh. Then show how well Karnataka still manages with less power.

Strategy 12:  Highlight the fact that Congress is going to doom Karnataka.

This is nothing new. Congress has done it many times before too. Vote for BJP to save Karnataka from the alleged CSR scam tainted Moily, the Telgi scam tainted Kharge, the mining scam tainted SM Krishna and DK Shiva Kumar, to name a few. On top of it, see how the infighting is going on between Parameshwar the Congress state president and Siddaramaiah, the state Congress legislative party leader. Their bickering and fights between seat lobby teams is all out in open. Worse, Congress can't project a CM candidate under any cost before the election, as infighting will doom the party! BJP in contrast has a firm CM candidate for months. Other parties like KJP, BRSCP and JDS are "atakkuntu lekkakke illa" when it comes to power. They can at the most think of 30-40 seats for king-maker roles, but never the king. Don't waste time going after them, particularly Yeddyurappa's KJP. It won't help BJP in any way. Remember, your opponent is
Congress primarily, and the lack of discipline shown between 2008-11 by BJP itself, secondarily.

Catch: That leader is corrupt, this leader is corrupt, will come up. But what you need to do is to compare the extent of alleged corruption or scam. The lesser evil is always a better choice, which is BJP in this case. Then if ULB election topic comes up, compare with 2007 there too.


Remember, BJP had a much better chance to be in stronger position by April 2013, than where they are today. But still, all is not lost. Give your best shot. You never know, you can get 90 or more seats in May! The main reason being, the other choices in front of Karnataka voters are much more depressing and awful. A CM candidate-less Congress and a bunch of regional outfits.


  1. Most importantly there has been a Silent revolution on Karnataka soil thanks the Bhoo Chetana project introduced in 2009. ToI brought out an unbiased report on that last month

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  3. @Kiran

    In Strategy 5, you only talked about 'Corrupt'.
    What about 'Communal' Congress?
    Congress planning to start Tipu Sultan University in Karnataka only for Muslims. No Hindus allowed. State's resources will be used for this.

    It will be like Aligarh Muslim University which proved to be the breeding ground for SIMI.
    Can we afford to have another terrorist and anti national organization like SIMI which wants Shariah Law in India?

  4. All this is Yeddy contribution coz we dont see gowda or shettar doing any work as CM

  5. You have given very good suggestions.But I have doubts tht BJP wld never raise the issue of Sex starved congress members and communal face of it. I don't know why BJP shy of it as even Congress rakes the porn watching at places where the issues are irrelevant

  6. When i talk to poor or common man in my village abt BJP performance, it is much well appreciated. some of example
    1. Savayava Krishi: the 1st subsidy we got from Gvt for the gobargas, savayavakrishi implementation, and shelter for cow.
    Above made huge change in the farmer mainly energy saving due to gobargas.
    2. Poor family got 15K/year for dry land agriculture.
    3. Subsidy of 2/ltr milk from yeddi
    But one fact is that after yeddi, the above facility gone down. I appreciate yeddi for development. Mean while he did some mistake like corruption, fight with leaders, unable to take confidence of party workers due to high aggression.

  7. BJP government through Social Welfare department gave crores of grants to service projects of backward communities. No other government had done this. This has enabled restart of many cash starved service projects and benefited lakhs of people.

  8. BJP Governmnet In Karnataka after BS Yediyurappa stepped down, did nothing. Seriously nothing except for Sakala. I was a staunch BJP supporter but now i dont. Except for CT Ravi, i vote for him on his individual credibility and his works but not for the party. Let ppl abuse me for this, but i wont mind. Coz, I know what I'm saying is a fact and even they would agree with me, but not publicly

  9. BJP has to campaign on the step-motherly treatment from the Cong-led govt at centre for which Cong should be punished. Here are some examples:
    - Cong gave a pittance to Karnataka during drought (last year) and floods (3 years back. They gave much more to AP, Maha and even for Srilankan Tamils at the same time but very little to Karnataka.
    - Coal supply to Raichur power plant has been erratic hurting power situation in Karnataka using ridiculous excuses.
    - Bangalore metro would've progressed far more and 1st phase saturated sooner if central-govt controlled railways had not caused delays and created roadblocks.

  10. One more suggestion:

    It will be suicidal for BJP and KJP to attack each other as they are pretty much campaigning on the same record. Also, it is very likely that BSY will be back in BJP as he's close to NaMo and his problems are primarily with Advani's men in the state and hopefully they will be shunted out once LKA retires. Better for both parties to focus on Congress and its misdeeds/loot in the centre.

  11. Being a loyal BJP supporter it pains me that BJP has not being able to manage the perception battle. If BSY was forced to quit BJP because he was "corrupt" and that perception was to be corrected, then why has the BJP failed to capitalize on this.The condition of AP and the mis-rule of Congress should also be an indicator for the people of Karnataka. We in Hyderabad the IT CITY are faced with 4-5 hours of scheduled power-cuts. I have seen many small SME's dying due to the apathy of our govt. The people of Karnataka have a huge responsibility on their shoulder now. Its a choice between a corrupt party and a party which choose to act on someone who is perceived to be corrupt. A party which sheild's the corrupt and the other which let its tallest leader in bewilderment !!

  12. I agree with Pranab. Corruption in Karnataka has been far less than in neighboring AP and TN. Thus no need for BJP to apologize on that front. E.g. most of mining scams happened under prior Cong govts (both in KA and AP). In fact BJP/BSY did ban mining for the first time. Most other charges are on discretionary allotment which happens everywhere and has been reversed.

    They did fight publicly and these fights, name-calling, various crises hurt party and leaders' image but didn't hurt the state or citizens in a big way.

    Last comment: BJP should highlight all 5 years and not just the two non-BSY years as lot of good was done in that period as well (Bhagyalakshmi scheme is one such example with a huge impact).

  13. The insurance scheme introduced by Yedyurappa, Vajpayee Arogya Kavach scheme is also very popular among the masses...

    1. Small correction, the insurance scheme is Vajpayee Arogyasree and the Vajpayee Arogya kavacha is the free ambulance scheme

  14. sau baat ki ek baat just contain the leaders in BJP who r responsible this mess. to be clear just contain Ananth Kumar the biggest parasite (Shakuni) BJP will get majority. The most selfish ldr the BJP has ever produced. still sitting pretty

  15. @KP Ganesh - Bhoo Chetana is a very important topic to talk in semi urban and rural areas. Thanks.

    @Suyash - Yes Tipu University talk is a very communal plan. I hope those talking at least know what's written on Tipu's sword. I have given Kannada and English translations from Farsi, on my facebook page.

    @krishna vyshak and @avinashckm - Yes, Yeddyurappa did a lot of good things as CM. But remember, he was a BJP CM and majority of the credit should go to the party and the support system.

    @Unknown - Yes. I also feel that BJP is quite docile in dealing with Congress' negatives, such as Abhishek Singhvi's tapes.

    @ARAVINDA M R - Thanks a lot for your personal village level feedback. Any campaigner reading that should use it to highlight.

    @Girish - Good comment on the social welfare.

    @Kalyan - Top class comments. Thanks. Yes, it would be stupid for BJP to go after KJP. Go after Congress which is so divided that they can't name a CM candidate.

    @Pranab Chaturvedi - Thanks for Andhra Pradesh comparison. You are absolutely right that Karnataka corruption is far smaller. Also, Karnataka has India's best Lokayukta police system which is something most states don't have. For example, Tamil Nadu has no Lokayukta institution at all! So this dual police system uncovers more in Karnataka which makes others think it is more "corrupt".

    @Anand - Yes, 108 ambulance system has to be highlighted. Lakhs of lives saved.

  16. Once the infidelity of the wife is exposed cant be sprted saying she is beautiful, she is intelligent n hardworking n give another chance.

  17. In Kannada, there is a small pamphlet highlighting BJP's key achievements. Use it.

  18. Another important issue that BJP shud talk during their campaign is the Wakf board scam in which Cong and JDS Muslim MLAs were involved. The champions of Muslims' cause cheated and looted poor Muslims.

  19. hats off to you .. . . .. nice analysis . . .can you write the same article for lok sabha elections for 2014 . .comparing congress ruled states and BJP . . .

  20. Hi Kiran, I would like to contact you - I am the author of - Please let me know your opinion! What is the best way to contact you? You can post in my FB:

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  22. Hi Kiran,

    Few counter questions for your view points on your view about BJP rulling in karnataka.

    1. You have mentioned about KSRTC, KSRTC providing service from long time. and you said 10229 New buses introduces,
    As you aware for introducing new buses, our Transport minister got so much commission in backend. And this money
    used for purchase is public money only, and you mi8 remember how much price increased in BMTC & KSRTC, if you compare
    it with other states, it almost double!!!

    2. Sakal is good initiative as you said by Suresh & CM, it has to extendto other govt bodies, before that CM sadanadgowda is replaced

    3. Rural development sceme: you mi8 heard it has big loop holes to loot money and it has been reported in various parts.
    Also this schema making workers not to work in agriculture field, since they earn more in it. So the real problem facing sector due to this
    actual farmers

    4. Metro rail : As you said it taken fast phase in BJP rulling.

    5. Corruption in Congress, you said compare congress central with state BJP. Please dont say our scams are smaller than others, The same mistake Yeddi
    done as Others CM looted, so he also looting like comment. People of Karnataka voted BJP not to loot.
    People would have been accepted mistake if they apoligised when yeddi made mistake. But now during election apologising is just gimik.

    6. About Reddi brothers : Who ever brought them and let them to grow, during BJP rulling only they grown taller than BJP,
    No one feeds snakes knowing its final intention, BJP talks more about values & ethics, but it not suited in this case.

    7. You mentioned, BJP presented 1 crore Budjet. Its big joke of the year.
    For your information, The state total loan from other sources is only more than 50,000 crores in last 5 years.
    And more over where this money gone, its gone into politicians pockets, not for any development work.
    What is the advantage actually farmers got by separate agriculture budget, just to mention in paper is not worth of it.

    8. You have rightly said congress is not different than BJP in abhishek manu singvi and ND tiwari case.
    This happens in everywhere, But please don't defend state with other parts of nation. State politics never went down such a low levels
    earlier, Yeddi went on defending them in press, it wont suits for CM post, BJP spoiled state name infront of other state by this case

    9. Law & order is fine in BJP rulling, now doubt on it. But in the 1st year golibar on farmers is not acceptable, since BJP came to power on Farmers name

    10. Draught in state, even SM krishna rulling had worst draught.
    You said it providing power good, Please see Outside Bangalore, Karnataka doesnot mean only Bangalore, It exist outside it.
    In all other parts Power availibility is less than 12 hours.
    Investment done in karnataka more you have said, all in papers, Please show any new investments actully invested in state.

    Other points :
    Leaders should have vision to develop state, but in Current BJP all are selfishers and power hungry one.
    Political stability gives good name for state and investment, But whole 5 years they keep on fighting,
    Karnataka had corruption in all period, But BJP made it maditory in all govt body.
    Leader is one who speaks to motivate the general pubic, but our fate we dont have any one as Modi.

    These are all points, i mentioned written due to disappoint seen by BJP rule, being BJP supporter.

    They had grate chance 5 years back to rule state for long time, but they proved all are Corrupt only, But we can't imagine BJP as a corrupt party
    like others. Let them to sit in oppostion for 5 years and learn lessons, Some times Lessions learnt help in future, If they dont learn lessoon, then
    they wont change,

    All these arguments just healthy discussion, i have gr8 respect for your article published.

    Thanks & Regards,

  23. @ashok hajeri - April or May 2013 is not the right time to fight among BJP fellows.

    @Shanta Chari - Yes. They should. I don't know why they chicken out from raising the massive Wakf Scam.

    @ribhu tiwari - Thanks. Will write for 2014 later.

    @Sandesh Prabhu M S - Glad we connected offline.

    @Niranjan KS - Thanks for the long response.

    I read your long response.
    Regarding the budget, if you think the massive increase in budget size is a joke, that's too pessimistic. I can't help :)

  24. to defeat gowda family JDS, BJP should distibute pictures of HD Kumaraswamy (pig) w/ Radhika.

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  28. साक्षरता की ओर होगा जिस्मे नए प्राइमरी व इंटर तक के स्कूल खोले जायंगे |
    5. सभी व्यावसायिक को व्यवसाय प्रदान किये जायंगे वो भी एक अच्छी प्रति दिन कीमत पर |
    6. उत्तर प्रदेश वासियों को कम यूनिट दर पर बिजली परदान की जाएगी |

    संजय सिंह जी को भारतीय जनता पार्टी दुआर जेवर छेत्र के लिए चुने गये है जो इस छेत्र मे काफी सुधार करने के इच्छुक है |
    1. किसानो का गन्ना तथा आदि कृषि सम्बन्धी मुद्दा सुलझेंगे |
    2. किसानो को आर्थिक सहायताए देंगे |
    3. जेवर में सड़क सम्बन्धि तथा आदि कार्य कराएंगे |





  29. good information